The steps of performance campaign:
- We define our target audience and divide it into segments, compiling their portraits and interests
- We develop a 360º communication strategy, covering competitors' activity, our ecosystem options, possible paths to purchase, choice of promotion tools and formats, budget split policy etc.
- We come up with ads for each audience segment (wording and visuals for all necessary formats and sizes)
- We set up the analytical tools to evaluate the campaign’s effect
- We launch a campaign on the test budget. Next, we analyze the test results and correct the placement plan or creative content if needed
- We start a full-scale 360º campaign
So why make a promotion campaign on YouTube with us?
- We have major experience both with the creative and technical sides of performance
- We make communication strategies that really work due to a proper combination of tools and channels
- We can elaborate your landing pages ourselves for better performance
- We know which types of formats and messages work best at different stages of the client’s path to purchase
- You can rely on us – both in terms of time and quality