The steps of performance campaign: #

• We define our target audience and divide it into segments, compiling their portraits and interests
• We develop a 360º communication strategy, covering competitors' activity, our ecosystem options, possible paths to purchase, choice of promotion tools and formats, budget split policy etc.
• We come up with ads for each audience segment (wording and visuals for all necessary formats and sizes)
• We set up the analytical tools to evaluate the campaign’s effect
• We launch a campaign on the test budget. Next, we analyze the test results and correct the placement plan or creative content if needed
• We start a full-scale 360º campaign

So why make a promotion campaign on YouTube with us? #

• We have major experience both with the creative and technical sides of performance
• We make communication strategies that really work due to a proper combination of tools and channels
• We can elaborate your landing pages ourselves for better performance
• We know which types of formats and messages work best at different stages of the client’s path to purchase
• You can rely on us – both in terms of time and quality