The visual identity of a company includes logo, shapes, colors, fonts, and decorative elements. It is usually implemented on all sorts of visual mediums – from business cards to wall calendars, from a single banner to a YouTube reel, from your avatar on social networks to product packaging.
The steps to create a visual identity:
- Logo creation or restyling
- Creation of brand visual assets (including brand colors, brand fonts, shapes and other visual elements)
- Developing a visual concept for printed branded materials
- Developing the rules of brand visual policy in digital
- Optional: a brand book or visual guidelines, holding up the brand’s visual assets and all the ways of using it
Before starting the conceptual work, we analyze every detail of your brand and product. We do it to discover the essence of your business and what makes your identity really unique.
So why develop your visual identity with us?
- Not another “one-size-fits-all product/service” – you get a real point of distinction from your competitors
- Great visual identity sells before communication even begins
- It’s a chance to enhance your brand recognition up to 100% (within the relevant audience)
- We have years of experience in creating identities that work
- It’s a fast and reliable way to create a future-proof visual identity